Argus Sets Sights on New Frontiers

Argus Car Hire is spreading its wings.  The car rental distribution company has just announced that it’s teaming up with search engine marketing specialist, Efficient Frontier to manage its international search campaigns across Google, Microsoft and Yahoo. 

Argus Car Hire is currently expanding its operations in Australia, New Zealand, South Africa and across Europe. 

Already the company’s global distribution technology provides over 1500 partners and airlines with access to pricing, availability and bookings from over 450 car rental suppliers within their own existing sites. 

Commenting on the new partnership, Emma Coakley, Online Brand Manager of Argus Car Hire says: “Our company is continuously looking to expand.  Pay per click is going to play a serous part in our online strategy in 2009.  As we’re very keen to leverage search, the search management technology we chose was always going to be key to the success of our marketing campaign.â€

Written by F.H

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