Posted on June 09, 2008 by Fiona Hilliard

Tune into any news bulletin these days and it’s all ‘carbon conscience this, carbon conscience that’, but according to a new poll by YouGov, the message doesn’t seem to be getting through to the majority of UK  holidaymakers.

43% of those polled in the survey say money is the main factor that affects holidaymakers when booking a holiday. 

The old stereotype of Scottish people being prudent has been blown out of the water too.  According to the survey, Scottish holidaymakers are the least concerned with cost, with 43% saying cultural draws are far more important. 

Of the 2,091 people polled, the majority did not see looking after the planet as their top priority, with 23% of 18-24 year olds saying a trip’s carbon footprint was the least of their worries.