Making it Happen in Dublin:Tourist Board Launches New Three Year Campaign
Dublin Tourism is stepping up its overseas marketing campaign with a new three-year regional tourism plan, set to increase visitor numbers by one million a year by 2010. Entitled ‘Making it Happen’, the campaign hopes to increase visitor revenue growth to 8% a year-€1.8 billion in total tourism revenue by 2010.
Dublin is currently the seventh most visited city in Europe. According to Dublin Tourism, the city is presently neck and neck with short-break favourites Barcelona, Vienna and Amsterdam in terms of overseas visitor bed nights. In previous years, Ireland had ranked number three on the popularity list.
‘Making it Happen’, will primarily target business travellers, as well as enhancing attractions and addressing weaknesses to spread the benefits of tourism across the city and the country.
Dublin Tourism has also promised to forge ahead with its ‘Truly Madly Deeply Dublin’ campaign which promotes different aspects of the city from the historic and ancient culture and literary heritage to the world famous ‘craic’ and pub culture. Frank Magee, Dublin Tourism chief executive said he was optimistic about the targets, “We are confident that ‘Making it Happen’ will prove to be an effective framework in harnassing stakeholder support and achieving the ambitious targets that we have set,” he said.
Written by F.H
