Posted on October 09, 2008 by Fiona Hilliard

Tourism Australia has scrapped its “Where the bloody hell are you?” campaign and employed Moulin Rouge director Baz Luhrmann to direct a polished cinematic TV ad.

The ad bears little resemblance to its predecessor which featured a bikini-clad woman asking “Where the bloody hell are you?”.  The star of the latest commercial is an Aboriginal boy who asks a harassed New York worker to “go walkabout”.

The ad campaign is being launched on terrestial UK channels ITV1 and Channel 4 this week.  It’s guaranteed to strike a chord with sun-starved Brits looking for adventure in Australia.

Click Here to view Baz Luhrmann’s Australia Tourism Ad