Stressed Workers Urged to Go Walkabout in Australia

Posted on October 09, 2008 by Fiona Hilliard

Tourism Australia has scrapped its “Where the bloody hell are you?” campaign and employed Moulin Rouge director Baz Luhrmann to direct a polished cinematic TV ad.

The ad bears little resemblance to its predecessor which featured a bikini-clad woman asking “Where the bloody hell are you?”.  The star of the latest commercial is an Aboriginal boy who asks a harassed New York worker to “go walkabout”.

The ad campaign is being launched on terrestial UK channels ITV1 and Channel 4 this week.  It’s guaranteed to strike a chord with sun-starved Brits looking for adventure in Australia.

Click Here to view Baz Luhrmann’s Australia Tourism Ad

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